17 Years On, Eatery Owner Still Sells Mixed Rice for RM2
A Tradition of Giving Back
Located off Jalan Ipoh in Kuala Lumpur, V Fortune Land Vegetarian Café often sees long queues, with customers lining up as early as 10am.
For the past 17 years, the owner of a vegetarian restaurant located off Jalan Ipoh here has been selling mixed rice for just RM2, without once raising the price – all in an effort to help those in need.
Believing his initiative brings blessings and joy to his family, So Chin Hui said his goal is to give back to society and share his fortune with others, even as operating costs rise year after year.
A Recipe for Success
Since 2008, V Fortune Land Vegetarian Café has been offering affordable meals consisting of rice with three dishes for just RM2. A recent visit by FMT revealed long queues of customers lining up as early as 10am.
So, a worker at the eatery dishing food, which proprietor So Chin Hui cooks himself to ensure the quality of meals served to his customers.
A Personal Touch
To this day, So, who also owns several shoe shops, personally cooks the food to ensure the standard of meals served to his customers.
He revealed that he once declined an offer from the owner of an investment company to open more branches of his affordable eatery, fearing it would stray from his mission and purpose.
A Testimony to Perseverance
Still, it hasn’t always been easy: So said he once suffered losses so severe, he had to use funds from his shoe business to cover the restaurant’s operational costs.
Thankfully, the number of customers has grown and now almost reaches 1,000 daily. “I’m happy because I can help those in need. As long as I have the strength, I will continue this social service.”
Patron Testimonials
Patrons such as Margret are happy with V Fortune Land’s portion sizes, given the RM2 price tag. “Even though V Fortune Land charges just RM2, the portion sizes are very satisfying. For just RM2, I can stay full until late afternoon.”
Chin, 41, a private-sector employee, said he is happy to visit the restaurant daily because the low prices help him save on his daily expenses. “Nowadays, everything is getting more expensive. I’ve seen other places offer similar meals, but they eventually raise their prices for various reasons.”
Magret, 49, a public servant, noted how rare it is to find vegetarian food that is both affordable and offers variety, especially in the city centre.
Get in Touch
V Fortune Land Vegetarian Café
33, Jalan Batu Ambar (off Jalan Ipoh),
Taman Kok Lian,
51200 Kuala Lumpur
Conclusion
V Fortune Land Vegetarian Café has been a staple in the community for 17 years, serving delicious and affordable meals to thousands of customers. So Chin Hui’s commitment to his mission has not only brought joy to his customers but also inspired a sense of community and giving.
Frequently Asked Questions
Q: What is the price of a meal at V Fortune Land Vegetarian Café?
A: The price of a meal is RM2, consisting of rice with three dishes.
Q: Why does So Chin Hui, the owner, cook the food himself?
A: So wants to ensure the quality of the meals served to his customers, and cooking the food himself allows him to control the ingredients and preparation.
Q: How has the restaurant maintained its low prices despite rising operating costs?
A: So has managed to maintain his prices by being frugal and using his own funds to cover operational costs when necessary.
Q: Are there any other services offered by the restaurant besides meals?
A: Yes, So also distributes free meals every morning except on the first and 15th days of the Chinese calendar.