FIFA Names Lenovo As Official Technology Partner
FIFA Partners with Lenovo for 2026 and 2027 World Cups
FIFA, the world football governing body, has announced that China’s multinational technology company Lenovo has been named the Official FIFA Technology Partner. The partnership, which includes the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup, will see Lenovo providing FIFA with technology solutions ranging from AI (Artificial Intelligence) innovation to devices and data centre infrastructure, all aimed at enhancing fan experiences and global broadcasts.
Lenovo’s Vision for the Partnership
Lenovo Chairman and CEO Yang Yuanqing expressed his excitement about the partnership, saying, "Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We’re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology."
FIFA’s Expectations
FIFA President Gianni Infantino added, "We are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations, and programmes that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027."
Technology Integration
According to the announcement, Lenovo’s products, services, and solutions, including its AI-powered innovations, iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into both the 2026 and 2027 tournaments. The technology will drive improved fan experiences in stadiums and global broadcasts, provide enhanced analytics, and democratise data across all global football-playing countries and regions.
Conclusion
The partnership between FIFA and Lenovo is a significant step in enhancing the fan experience and global broadcasts of the FIFA World Cup and Women’s World Cup. With Lenovo’s cutting-edge technology and AI innovation, fans can expect to enjoy unprecedented levels of interactivity and engagement during the tournaments.
Frequently Asked Questions
- What is the duration of the partnership?
The partnership is for the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup. - What technology solutions will Lenovo provide?
Lenovo will provide a range of technology solutions, including AI-powered innovations, devices, and data centre infrastructure. - How will the technology enhance fan experiences?
The technology will drive improved fan experiences in stadiums and global broadcasts, providing enhanced analytics and democratizing data across all global football-playing countries and regions.