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Meta posts big profit, aims to take AI lead

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Meta’s Ambitious Plans for AI Infrastructure Expansion

SAN FRANCISCO: Social media giant Meta has reported surging profits and revenue for 2024, announcing ambitious plans to expand its artificial intelligence infrastructure in the year ahead.

CEO’s Vision for AI Leadership

CEO Mark Zuckerberg believes that Meta’s AI powers will make it a world leader on the technology, even if he warned that delivering on the hefty investments needed would "take time." He expects AI to be a key driver of growth, with a highly intelligent and personalized AI assistant reaching more than 1 billion people in 2025.

Financial Performance

The company’s net income soared 59% to US$62.36 billion for the full year, while fourth-quarter profits jumped 49% to US$20.84 billion. Revenue reached US$164.5 billion, up 22% from 2023, boosted by stronger advertising performance as ad prices rose by 10% and impressions increased by 11% across its platforms.

Content Policies and User Growth

The company’s user base continued to grow, reaching 3.35 billion daily active users across its platforms in December 2024, a 5% increase year-over-year. Meta has also scaled back diversity initiatives and relaxed content moderation rules on its platforms, particularly regarding certain forms of speech.

Infrastructure Investments

Meta plans massive infrastructure investments, with expected capital expenditures of US$60-65 billion for 2025, primarily supporting AI initiatives. Total expenses are projected to reach US$114-119 billion.

Challenges Ahead

While Meta’s stock has performed strongly, the company faces both regulatory challenges and emerging competition. The rise of Chinese startup DeepSeek’s more economical AI model has reportedly prompted Meta to establish war rooms to study and potentially adapt the innovations for its own Llama AI models.

Conclusion

Meta’s ambitious plans for AI infrastructure expansion are expected to drive growth and establish the company as a leader in the field. However, the company must navigate regulatory challenges, emerging competition, and potential concerns from advertisers.

Frequently Asked Questions

  • What are Meta’s plans for AI infrastructure expansion in 2025?
    Meta plans to invest US$60-65 billion in AI initiatives, primarily supporting its AI assistant.
  • How will Meta’s AI assistant reach more than 1 billion people in 2025?
    Meta expects its AI assistant to be highly intelligent and personalized, reaching a large user base.
  • What are the potential challenges facing Meta’s AI plans?
    Meta faces regulatory challenges, emerging competition, and potential concerns from advertisers regarding content moderation policies.
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