Korean Air Unveils New Brand Logo and Livery
Korean Air, South Korea’s flagship air carrier, has introduced a new brand logo and livery, marking its first major brand update in 41 years. The airline revealed the new design at a media event held at a company hangar in western Seoul.
New Logo Design
The new logo retains the airline’s signature Taegeuk symbol and places it alongside the airline’s name in a new logo format. Instead of the previous red and blue color scheme, the symbol now features a single-tone dark blue color, referred to as "Korean Air Dark Blue." The simplified expression delivers a modern and premium image befitting of a leading national airline, while the elegant lines of the Taegeuk symbol convey both dynamic energy and beauty.
New Aircraft Livery
The airline has also unveiled its new aircraft livery, or the exterior insignia for planes, with the first repainted model being the Boeing 787-10 introduced in July. The new design prominently displays "KOREAN" in large lettering on the aircraft’s forward fuselage, but without "AIR" from the company’s full name. This reflects Korean Air’s confidence in its status as South Korea’s flagship carrier.
CEO’s Message
Korean Air Chief Executive Officer (CEO) Cho Won-tae emphasized the airline’s commitment to connectivity and customer experience. "The unified Korean Air will focus on linking people and the world through air travel, enhancing safety systems and fostering trust with stakeholders to contribute to a better society," Cho said.
Global Trend towards Minimalism
The redesign aligns with the global trend toward minimalism while maintaining Korean Air’s heritage. The company explained that the new design will help to strengthen its brand identity and differentiate itself in a competitive market.
Conclusion
Korean Air’s new brand logo and livery are a significant step towards modernizing its image and strengthening its position as a leading national airline. The airline’s commitment to connectivity, customer experience, and safety will continue to shape its future growth and development.
Frequently Asked Questions
Q: What is the significance of the new logo design?
A: The new logo design retains the airline’s signature Taegeuk symbol and features a single-tone dark blue color, referred to as "Korean Air Dark Blue," which is modern and premium.
Q: What is the meaning of the new aircraft livery design?
A: The new design prominently displays "KOREAN" in large lettering on the aircraft’s forward fuselage, reflecting Korean Air’s confidence in its status as South Korea’s flagship carrier.
Q: What is the airline’s commitment to its stakeholders?
A: Korean Air is committed to linking people and the world through air travel, enhancing safety systems, and fostering trust with stakeholders to contribute to a better society.