Craving a Boost from Likes on Your Social Posts? You’re Not Alone
The Impact of Social Media on Personal Wellbeing
Social media platforms like Instagram, TikTok, and Facebook are not just places for entertainment – they have a direct effect on personal wellbeing. A recent survey shows that 35% of respondents believe they need to spend one to two hours a day on social networks to feel satisfied.
The Hyperconnected Generation
Younger generations are particularly concerned: one in six Gen Z internet users admits to spending at least five hours a day online, according to a study conducted by Adobe.
The Dependence on Social Networks
The findings also reveal that lack of access to social networks can provoke negative emotions: 53% of users feel boredom when they cannot connect, while 22% experience FOMO, or fear of missing out.
The Younger Generation’s Perspective
Young people are once again more affected: 67% of Gen Z users say they feel bored and 28% feel FOMO in these situations.
The Quest for Validation
Social networks have become reservoirs of interaction and social validation, especially among the younger generations, with 29% of Gen Z users admitting to depending on “likes” and interactions to feel validated.
The Pressure to Create Engagement
Meanwhile, 12% of millennials and 15% of Gen Z-ers go so far as to create engagement groups to help one another as creators, with the aim of alerting participants to new content they can boost on social networks to create social virality.
The Post-Like Dilemma
If a post does not get good results, 37% of respondents admitted to deleting the post – a reaction more common in South Africa (57%) and Mexico (48%). Paradoxically, 34% of respondents prefer not to see the number of likes under their posts.
The Majority’s Perspective
While some users seek validation, the vast majority post primarily to share their experiences (73%), or to stay connected to those around them (56%). For 38%, social networks are a remedy for boredom, while 35% use them for entertainment. A minority (18%) even see them as an escape from reality.
Time Spent on Social Media
On average, users spend just over two hours a day on social networks. South Africans spend the most time with an average of 3.5 hours, followed by Mexicans (2.8 hours) and Americans (2.2 hours).
Conclusion
The findings of this survey raise questions about the role of digital technology in our psychological equilibrium. While social media can be a valuable tool for connection and self-expression, it is clear that many people rely on it for a sense of validation and satisfaction. As we continue to navigate the digital landscape, it is essential to consider the potential impact of social media on our wellbeing.
FAQs
- What percentage of respondents believe they need to spend one to two hours a day on social networks to feel satisfied?
- 35%
- How much time do South Africans spend on social networks on average?
- 3.5 hours
- What percentage of Gen Z users feel FOMO when they cannot connect to social networks?
- 28%