The Evolving Landscape of Journalism: Opportunities and Challenges in the Digital Age
In an era marked by rapid technological advancements, the landscape of journalism is evolving at an unprecedented pace, presenting both opportunities and challenges for media professionals. According to Irene Jay Liu, Asia & Pacific Director of the International Fund for Public Interest Media (IFPIM), the essence of journalism remains deeply rooted in humanity.
The Power of Journalism
"Journalism is about telling stories, connecting, and digging into the hidden corners to find those stories that those in power don’t want you to see," Liu said during her presentation on the topic ‘The AI Revolution and Coexistence’ at the 2024 KPF (Korea Press Foundation) Journalism Conference. As journalists navigate the complexities of the digital age, their mission to uncover and report the truth remains unwavering, underscoring the enduring importance of their role in society.
The Future of Journalism
Liu predicted a paradoxical future where the growth of digital content could lead to less accessible information. "If machines can unearth content faster and at scale, one way to slow down this discovery process is to take things offline," she explained, arguing that this shift will heighten the importance of journalists in uncovering and reporting critical stories.
The Threat of Disinformation
Liu also stressed that the dire consequences of disinformation on democracy are a global threat that transcends geography and socio-economic status. "High-quality information is essential to combat the spread of misinformation and disinformation," she said. "In this technological revolution, there is a big distance between where content is created and whether the consumer knows its source.”
The Role of News Organisations
Liu called on news organisations around the world to articulate what sets their content apart in a saturated digital landscape.
The Mission of IFPIM
Discussing the role of the IFPIM, Liu outlined its mission to address the sustainability crisis in journalism, highlighting its multilateral approach, drawing resources from governments, philanthropies, corporates, and civil society organisations. She said that IFPIM’s role is to address the pressing issue of sustainability in public interest media, particularly in low to middle-income countries.
The Crisis in Journalism
Seventy-six per cent of media organisations are in critical need of funding to support operational costs, and overall, we’ve seen a significant decline in print advertising dollars. Liu also mentioned that the widening economic gaps exacerbated by technological needs resulted in a predicted 40 per cent decline in print advertising dollars from 2019 to 2024, which has its worst effects on low and middle-income countries due to significant income inequality and scarce economic resources.
The Future of Journalism in the Digital Age
Liu said IFPIM focuses on three pillars: countering media extinction or capture, bolstering resilience, and fostering systemic change. "We are a global coalition aiming to ensure public interest journalism can thrive, especially in lower-income markets," she said.
Conclusion
In conclusion, the evolving landscape of journalism presents both opportunities and challenges for media professionals. As we navigate the complexities of the digital age, it is essential to remember the importance of high-quality, independent journalism in uncovering the truth and providing information necessary for people to make informed decisions in their lives.
FAQs
Q: What is the mission of IFPIM?
A: The mission of IFPIM is to address the sustainability crisis in journalism, particularly in low to middle-income countries.
Q: What are the three pillars of IFPIM’s work?
A: The three pillars of IFPIM’s work are countering media extinction or capture, bolstering resilience, and fostering systemic change.
Q: How can news organisations set themselves apart in a saturated digital landscape?
A: News organisations can set themselves apart by articulating what sets their content apart and providing high-quality, independent journalism.
Q: What is the predicted decline in print advertising dollars from 2019 to 2024?
A: The predicted decline in print advertising dollars from 2019 to 2024 is 40 per cent.