ASEAN Football Federation Names AirAsia as Official Travel Partner
Partnership to Strengthen AirAsia’s Role in Unifying the Region and Beyond
The ASEAN Football Federation (AFF) has appointed AirAsia as its exclusive Official Travel Partner for its four major national team and club events, effective immediately. The partnership, which reflects AirAsia’s commitment to supporting the development of regional talents and aspiring athletes, will see the airline play a key role in promoting the region’s unique football talents and shared passion for the sport.
ASEAN United FC: A Unifying Force for Football in the Region
The four events – ASEAN Cup 2024, ASEAN Club Championship Cup, ASEAN Women’s Championship, and ASEAN Under 23 Championship – will collectively be branded as ASEAN United FC. Through this partnership, AirAsia aims to strengthen its role as a unifying force across the region and beyond, fostering a deeper connection with football fans and the sporting community.
AirAsia’s Commitment to ASEAN Football
AirAsia’s brand chief executive officer, Rudy Khaw, believes in the power of sport to unite and inspire, just as the airline has spent over two decades connecting people and cultures across ASEAN. "As a brand built for and by ASEAN, we are thrilled to join forces with ASEAN United FC to celebrate the region’s unique talents and shared passion for football," he said at the AirAsia Headquarters here today.
AFF President Sees Partnership as a Win-Win
Meanwhile, AFF president Major General Khiev Sameth is delighted to add another distinct homegrown ASEAN company – AirAsia – to their family of dynamic partners. "AirAsia has been a tremendous advocate of ASEAN’s unity, strength, and prosperity, and we are proud to now have them on our team as a champion of ASEAN football. Our partnership is founded on our shared belief in ASEAN football’s unifying force and its potential to achieve excellence at every level," he said.
Conclusion
The partnership was concluded by leading global sports marketing agency SPORTFIVE, the AFF’s exclusive commercial partner.
Frequently Asked Questions
Q: What are the four events that will be branded as ASEAN United FC?
A: The four events are ASEAN Cup 2024, ASEAN Club Championship Cup, ASEAN Women’s Championship, and ASEAN Under 23 Championship.
Q: What is the duration of the partnership between AirAsia and ASEAN Football Federation (AFF)?
A: The partnership is effective immediately, with no specific end date mentioned.
Q: What is the purpose of this partnership, according to AirAsia?
A: AirAsia aims to strengthen its role as a unifying force across the region and beyond, fostering a deeper connection with football fans and the sporting community.
Q: What is the role of SPORTFIVE in this partnership?
A: SPORTFIVE, the AFF’s exclusive commercial partner, concluded the partnership between AirAsia and AFF.