The Future of TV: Where AI Meets Entertainment
The Rise of AI-Enhanced TVs
Samsung and LG are making waves in the tech industry with the unveiling of their first AI-powered TV sets at CES 2025. This small revolution in the sector promises to significantly enrich the user experience and offer new uses. Two of the biggest TV vendors, Samsung and LG, are integrating AI technology into their latest TV models, Samsung’s Neo QLED 8K series and LG’s new OLED models respectively.
What Does AI Bring to the Table?
The integration of AI into TV sets opens up new perspectives, whether technological or for entertainment. AI enables content viewing to be optimized thanks to upscaling, which involves adapting a video to a higher definition without loss of quality, and the automatic adjustment of HDR levels. Sound, too, can be automatically adapted to suit the environment and the content being viewed.
Beyond Optimization
But artificial intelligence goes much further: over time, it learns the user’s preferences and recommends suitable content. In some cases, AI can even automatically translate what is said on-screen into another language, or even find the recipe for a dish featured in a show currently on air. The idea is to create intelligent interactions, i.e., to have easy access to contextualized information directly on screen.
More Than Just Entertainment
In addition to recipes, this can include filming locations or, more simply, the names of the actors you’re watching. These same TVs can, of course, interact with other connected devices, making the TV the true technological hub of the home.
A New Era of TV Viewing
The fact that the biggest TV vendors are embracing this technology is a sign that we may soon be using TVs like never before, for an ever-richer user experience.
Frequently Asked Questions
- Q: How does AI enhance the TV viewing experience?
A: AI enables content viewing to be optimized, recommends suitable content, and provides easy access to contextualized information directly on screen. - Q: Can AI translate languages on-screen?
A: Yes, in some cases, AI can automatically translate what is said on-screen into another language. - Q: Can AI find recipes or information on-screen?
A: Yes, in some cases, AI can find the recipe for a dish featured in a show currently on air, or provide information on filming locations or actor names. - Q: Can these TVs interact with other devices?
A: Yes, these TVs can interact with other connected devices, making the TV the true technological hub of the home.