The Emergence of Artificial Intelligence in the Media Industry: A Threat or an Opportunity?
The Skills of Reporters Still Much Needed
The emergence of artificial intelligence (AI) technology should not be viewed as a threat to the media industry. According to Datuk Yong Soo Heong, the president of the Malaysian Press Institute (MPI), the skills of reporters are still much needed in the industry, especially in providing human touch and real-world observations.
Controlling the Machine
Yong emphasized that while AI is a useful tool, it should not replace reporters. "AI will not replace reporters because we still need the abilities and observational skills of journalists to know what should be highlighted and what should be prioritised," he said. "Yes, AI is a very useful tool, but we cannot allow AI to take over; we must control the machine. AI can help, but we should be in the driver’s seat."
The Importance of Media Literacy
Commenting on the challenges that AI poses to the media industry, Yong said that media literacy is important, especially in empowering news consumers to critically assess AI-generated content. "News consumers must also be able to differentiate between fake or inaccurately manipulated news and real news," he said.
The Role of AI in the Media Industry
While AI can assist in conducting research more quickly, the producer of the news or the journalist must be skilled at identifying what is correct and what is not accurately presented. "AI can shorten the time needed for research – it surpasses Google or going to the library," said Yong. "However, the producer of the news or the journalist must be skilled at identifying what is correct and what is not accurately presented."
Local Perspective
The use of AI in the media industry cannot be dismissed, as it allows media practitioners to be more productive. However, it is essential to recognize that AI tools are foreign-based and may not have the complete picture on a local scale or perspective. "This is important because these AI tools are foreign-based and may not have the complete picture on a local scale or perspective," said Yong.
Conclusion
In conclusion, the emergence of AI technology should not be viewed as a threat to the media industry. Instead, it presents an opportunity for journalists to work in tandem with AI, utilizing its capabilities to enhance their work while maintaining their expertise in storytelling and critical thinking.
Frequently Asked Questions
Q: What is the role of AI in the media industry?
A: AI can assist in conducting research more quickly, but it is essential for journalists to identify what is correct and what is not accurately presented.
Q: How can news consumers differentiate between fake and real news?
A: News consumers must be able to critically assess AI-generated content and differentiate between fake or inaccurately manipulated news and real news.
Q: Is AI a threat to the media industry?
A: No, AI is not a threat to the media industry. Its emergence presents an opportunity for journalists to work in tandem with AI, utilizing its capabilities to enhance their work while maintaining their expertise in storytelling and critical thinking.