Airbnb Launches New Network and Personalization Features to Enhance User Experience
Airbnb has introduced a new network to find and hire co-hosts to manage a user’s property, alongside new personalization features that the company claims will revolutionize the nature of travel apps.
According to Brian Chesky, the platform’s co-founder and chief executive, traditional travel apps have been one-size-fits-all, but Airbnb is changing that. The new Co-Host Network will feature more than 10,000 experienced co-hosts across 10 countries, with a personalized algorithm recommending the best fits for the user to manage their property.
Dave Stephenson, the firm’s chief business officer, emphasized the importance of supporting hosts as well as guests on the platform, as they often offer unique properties and experiences that set Airbnb apart. The company aims to provide tools for individuals to share their homes, whereas other platforms have focused more on professional hosting and large-scale hosting.
Airbnb has also rolled out over 50 upgrades to its app, including new suggested destinations based on search and booking history, redesigned search filters, and localised payment methods. The company wants to offer a combination of personalization and surprising, unique experiences, with features such as highlighting specific amenities in a listing that might appeal to a traveller, such as a crib or certain amenities for kids.
Conclusion
Airbnb’s new network and personalization features aim to enhance the user experience by providing a more tailored approach to property management and travel planning. By supporting hosts and offering unique features, the company hopes to stand out in the competitive travel market.
Frequently Asked Questions
Q: What is the Co-Host Network?
A: The Co-Host Network is a new network of more than 10,000 experienced co-hosts across 10 countries, who must have an average rating of 4.86 to appear on the platform.
Q: What are the new personalization features?
A: The new personalization features include new suggested destinations based on search and booking history, redesigned search filters, and localised payment methods.
Q: Why are these features important?
A: These features are important because they allow Airbnb to provide a more tailored approach to property management and travel planning, offering users unique and personalized experiences.
Q: What is the aim of Airbnb’s new approach?
A: The aim is to offer a combination of personalization and surprising, unique experiences, with features such as highlighting specific amenities in a listing that might appeal to a traveller.