Unlocking the Future of Sports and Entertainment: Anita Azrina’s Vision for Perbadanan Stadium Malaysia
KUALA LUMPUR, March 22 (Bernama) – As the newly appointed chairman of Perbadanan Stadium Malaysia (PSM), Anita Azrina Abdul Aziz has set her sights on upgrading sports facilities for the 2027 SEA Games and strengthening financial sustainability.
A New Era of Progress
Anita Azrina, who was appointed after serving as deputy chairman since 2023, described the opportunity as a great honour and pledged to continue the progress made under former chairman Datuk Hans Isaac. "I joined PSM in 2023 as deputy chairman. Even then, I felt really honoured to be given the trust by Youth and Sports Minister Hannah Yeoh to join the PSM family. To be made chairman is truly humbling. I have been working with Datuk Hans and will continue with the good work he has done leading us since 2023," she said.
Key Priorities
The key priorities include upgrading of the facilities in preparation for SEA Games 2027, as Malaysia is a host we need to make sure all the facilities, infrastructure, and overall readiness is of global standards; sustainability of PSM through various commercial efforts, for example sponsorship, full utilisation of facilities (concerts, sports, events), she told Bernama.
Corporate Leadership Experience
With extensive experience in corporate leadership, including marketing, business development, event management, and sponsorship at PETRONAS, Anita Azrina believes she has all what it takes for the role. "In PETRONAS I was exposed to many areas of the corporate world, for example marketing and trading, business development, organising events and conferences, communications, branding, stakeholder management, CSR as well as sponsorship. With such exposure, especially at a global level, I am ready for the role. I have always been someone who enjoys challenges and change," she added.
Vision for the Future
Looking ahead, she envisions the facilities managed by PSM to be the ultimate hub for national and community sports as well as entertainment events. "PSM has managed these facilities well, but most of our facilities are old and need upgrades or replacement. This, as you know, requires huge investments, resources, and time," she said.
Strengthening Financial Sustainability
To keep up with maintenance and ensure financial sustainability, Anita Azrina is focusing on increasing sponsorships, maximising the use of facilities for concerts and events as well as integrating digital solutions to improve efficiency. "This is why we want to put more focus on the commercial side of things… With increased income, we are able to reinvest in the facilities, improve the experience for our sportsmen and women, concertgoers, spectators, and in the long term, ensure the sustainability of PSM," she said.
Conclusion
As the new chairman of PSM, Anita Azrina is committed to driving progress and ensuring the sustainability of the organisation. With her corporate leadership experience and vision for the future, she is well-equipped to lead PSM towards a brighter future.
Frequently Asked Questions
Q: What are the key priorities for PSM as a host of the 2027 SEA Games?
A: Upgrading of facilities, infrastructure, and overall readiness is of global standards; sustainability of PSM through various commercial efforts, for example sponsorship, full utilisation of facilities (concerts, sports, events).
Q: How do you plan to strengthen financial sustainability?
A: By increasing sponsorships, maximising the use of facilities for concerts and events, and integrating digital solutions to improve efficiency.
Q: What is your vision for the future of PSM?
A: I envision PSM to be the ultimate hub for national and community sports as well as entertainment events, with modern and well-maintained facilities that cater to the needs of sportsmen and women, concertgoers, and spectators.