Brands See Sales Boost with TikTok Shop’s ACE Programme
Understanding the TikTok Shop Environment
Those familiar with TikTok Shop may realize that the platform offers a unique shopping journey compared to other e-commerce sites. Instead of just searching and browsing products on the app’s Shop Tab, the majority of users actually discover products through livestreams and short video content.
The ACE Accelerator Programme
To support sellers in navigating this unique environment, TikTok Shop has introduced its ACE accelerator programme, designed to help boost brand visibility and sales. The programme is built around three main pillars: assortment, content, and empowerment.
- Assortment: Focuses on improving product listings by ensuring availability and exclusivity for products that their target audience seeks after.
- Content: Enhances customer experience by delivering accurate, timely information about products and promotions, encouraging informed purchase decisions.
- Empowerment: Offers sellers growth support through traffic allocation and campaigns like Super Brand Day to increase exposure.
The ACE accelerator programme aims to equip participants with insights and identify growth opportunities with the help of dedicated TikTok Shop account managers.
Brands Benefit from Implementing ACE Strategies
Maybelline achieved a 15% year-on-year increase in gross merchandise value (GMV) in 2024’s 11.11 campaign compared to the previous year, after implementing ACE in Q1 of 2024.
"Benchmarking our competitors on TikTok Shop enables us to develop a more comprehensive approach to both content and assortment, facilitating a better understanding of existing gaps," said a Maybelline representative.
Elianto recorded a 417% GMV growth and gained over 398,000 followers in a year. The programme helped the brand expand its product listings and create differentiated marketing accounts to target various assortments.
As for Nori Malaysia, it saw a 47% GMV increase in just one month. By ramping up livestream durations and implementing a differentiated assortment strategy, the brand optimized its conversion rates.
Conclusion
TikTok Shop continues to empower sellers with tools and tailored solutions to grow their presence and boost sales on the platform.
Frequently Asked Questions
- What is the ACE accelerator programme?
The ACE programme is a sales-boosting initiative designed to help brands and individual sellers grow their presence and sales on TikTok Shop. - How does the ACE programme work?
The programme focuses on improving product listings, delivering accurate and timely information about products and promotions, and offering growth support through traffic allocation and campaigns like Super Brand Day. - How can I get started with TikTok Shop?
Those interested in starting their journey with TikTok Shop can register [here](here).