Carlsberg Strengthens Market Position with ESG Excellence, Portfolio Expansion
ESG Leadership and Sustainability Efforts
Carlsberg Malaysia chief financial officer Vivian Gun Ling Ling said the company’s latest performance highlights record-breaking revenue, strategic product launches, and enhanced sustainability efforts, reinforcing its resilience in an increasingly competitive and challenging economic landscape.
A key driver of Carlsberg Malaysia’s growth has been its focus on responsible consumption. The company actively promotes responsible drinking among employees, distributors, and consumers by providing education and alternative beverage options, such as its 0.00% non-alcoholic beer.
“This initiative aligns with its broader ESG goals, ensuring that its products are enjoyed in a safe and sustainable manner,” she said at Carlsberg Malaysia FY24 press briefing recently.
ESG Achievements and Recognition
Carlsberg Malaysia has also strengthened its ESG credentials by maintaining an ‘AA’ MSCI ESG Rating, further improving its corporate governance score, and being recognised as an industry leader among global beverage companies.
“These achievements underscore its dedication to sustainability and ethical business practices, which are increasingly crucial for long-term value creation,” she added.
Portfolio Expansion and Innovative Product Launches
In addition to its ESG initiatives, Gun noted that Carlsberg Malaysia has expanded its premium and mainstream product offerings.
The company’s innovative launches, such as artist-edition Chinese New Year cans and collaborations across key markets, have driven brand engagement and consumer demand.
The successful introduction of Sapporo and Brut has further diversified its portfolio, allowing it to capture new market segments.
Conclusion
Carlsberg Malaysia’s commitment to ESG excellence and portfolio expansion has solidified its market position, setting a strong foundation for long-term growth and success. As the company continues to innovate and adapt to changing consumer preferences, it is well-positioned to maintain its leadership in the competitive beverage industry.
FAQs
* What is Carlsberg Malaysia’s approach to ESG?
Carlsberg Malaysia is committed to ESG excellence, promoting responsible consumption and sustainable practices across its operations.
* What are some of the company’s ESG achievements?
Carlsberg Malaysia has maintained an ‘AA’ MSCI ESG Rating, improved its corporate governance score, and been recognized as an industry leader among global beverage companies.
* What are some of the company’s key product launches?
Carlsberg Malaysia has introduced artist-edition Chinese New Year cans, collaborated with key markets, and launched Sapporo and Brut, further diversifying its portfolio.