Homegrown Brands Shine on TikTok Shop
Homegrown brands, in particular, have taken advantage of the growing e-commerce platform to not only sell products, but also share stories and build communities.
Bath Garden: An Inspiring Local Success Story
Beauty brand Bath Garden made its debut on TikTok Shop, using the platform to highlight its range of self-care products. Through engaging videos, street interviews, and collaborations with other creators, the brand effectively captured the attention of Malaysian consumers.
"We started with the vision of creating a local body care brand we could truly be proud of. We travelled across Malaysia to find the best scents and ingredients, striving to match international quality while keeping prices affordable," said the founder of Bath Garden.
Today, Bath Garden stands as one of the most-loved local brands on TikTok Shop and has expanded its presence to physical stores nationwide.
ELGINI: Elevating Everyday Fashion
ELGINI, a local fashion brand, found its stride on TikTok Shop in 2022. Starting with short videos and gradually incorporating affiliate marketing and live streams, the brand’s growth has been remarkable.
"We’ve grown from hosting just one live room a week to running five live rooms daily, averaging 10 hours on TikTok Shop," shared ELGINI’s founder.
The brand now boasts over 700,000 followers on TikTok Shop, crediting the platform for widening its reach to customers nationwide.
ELGINI’s success lies in its commitment to quality and customer satisfaction. By focusing on fabric research, rigorous production standards, and exceptional after-sales service, the brand has earned a loyal following.
"TikTok Shop has helped to grow our business rapidly. We recommend other businesses to join TikTok Shop, which has a strong presence in Malaysia, and allows you to sell your products all over the country without being limited to one region," added the founder.
Mighty White: A Big Leap Forward
Homegrown brand Mighty White joined TikTok Shop earlier this year, and has grown its following from zero to over 4,000 in just months.
The platform has allowed the brand, which has been in Malaysia for over 29 years, to deliver its products to a whole new demographic. In fact, Mighty White recorded a 623% Gross Market Value (GMV) growth during its recent 11.11 campaign.
TikTok Shop has also been instrumental in helping Mighty White promote its products, such as the all-new Mighty Slice — an individually packed snack-size bread — via creative videos, partnership opportunities, and limited-time discounts on bundle offers.
"It has truly been a wonderful experience so far and we are looking forward to more opportunities in the future with TikTok Shop," said a Mighty White representative.
All in All, These Inspiring Success Stories are a Testament to TikTok Shop’s Unique Role in Helping Local Brands Thrive, Connect with Wider Audiences, and Share Their Stories.
By empowering homegrown businesses, TikTok Shop continues to champion the #JOMLOKAL spirit and elevate the visibility of Malaysian brands on both a national and global stage.
FAQs
- What is TikTok Shop?
TikTok Shop is a platform that allows businesses to sell their products directly to customers on the TikTok app. - How do homegrown brands benefit from TikTok Shop?
By joining TikTok Shop, homegrown brands can connect with a wider audience, share their stories, and grow their businesses. - What are some successful homegrown brands on TikTok Shop?
Bath Garden, ELGINI, and Mighty White are just a few examples of successful homegrown brands on TikTok Shop.