Unapologetic New Single GBAD Celebrates Boundaries

A Bold Message from Jackson Wang

JACKSON Wang is sending a bold message with the release of GBAD, the new single from his upcoming album Magic Man 2. With a tongue-in-cheek edge, Wang embraces the reality that setting boundaries may make you the villain in someone else’s story. The song sheds Wang’s people-pleasing tendencies, offering a sharp reflection on the uncomfortable price of personal growth.

An Unapologetic Alt-R&B Cut

An unapologetic, alt-R&B cut, GBAD pairs Wang’s vocals with laid-back, jazzy production from Grammy-winning producer Dem Jointz. The song is a reflection of Wang’s growth as an artist, embracing his true self and rejecting the need for external validation.

A Melancholic Music Video

Directed by Rich Lee, the melancholic music video shows Wang’s Magic Man alter ego in an idyllic town, where he is repeatedly called on to save the day. The surreal, dark comedy video explores Magic Man’s existential crisis as he feels overlooked and underappreciated, mirroring Wang’s own personal experiences.

A Project of Vulnerability and Self-Discovery

Last month, Wang announced that Magic Man 2 is set to arrive in 2025 and shared the riveting single High Alone, which explores isolation and self-destruction and introduces the deeply personal themes of the upcoming album. The sequel will continue to build on the evolution of Wang’s Magic Man persona, first introduced in his 2022 Billboard-charting album.

A Global Phenomenon

With Magic Man 2, Wang is pushing the boundaries of his artistic expression, exploring themes of grief, identity, and the price of personal growth. As a global phenomenon, Wang’s influence continues to reshape culture on a global scale. With over 100 million followers across social media platforms, he is the most-followed artist in China on Instagram, and his influence extends to his work as creative director for Nike and Jordan, and as a global ambassador for Louis Vuitton, Cartier, and Hennessy.

Conclusion

GBAD is a bold statement from Jackson Wang, embracing the reality of setting boundaries and shedding people-pleasing tendencies. The song is a reflection of Wang’s growth as an artist, and the upcoming album Magic Man 2 is set to be his most unfiltered and vulnerable work to date.

FAQs

* When is Magic Man 2 set to arrive?
2025
* What is the theme of Magic Man 2?
Grief, identity, and the price of personal growth
* Who is the producer of GBAD?
Dem Jointz
* How many followers does Jackson Wang have on Instagram?
Over 100 million