#JomLokal Sellers Shine with 4.5x Sales Boost on TikTok Shop
TikTok Shop marked a momentous milestone after its #JomLokal sellers nationwide achieved over 4.5 times sales during the 11.11 Mega Sale earlier this month.
A Commitment to Empower MSMEs
TikTok Shop Malaysia’s director of strategic partnerships Nur Azre Abdul Aziz said it launched the #JomLokal initiative as part of their commitment to empower micro, small and medium-sized enterprises (MSMEs) to find success in partnership with key government agencies and ministries.
Achieving Unprecedented Sales
“We are delighted to see how these local brands were able to achieve an over 4.5 times increase in sales on 11.11, compared to a normal day,” she said in a statement.
She also expressed pride witnessing local creators Pinn Yang and Khairul Aming being able to unleash the power of social commerce to support MSMEs by generating million-ringgit sales each via livestreaming during the 11.11 Mega Sale.
Success Stories
Amir Mohsin, the engineer-turned-entrepreneur behind Dapur Pak Amir, said TikTok Shop’s continuous support for MSMEs has been instrumental in helping small businesses like his amplify their voice online like never before.
“Leveraging creators and content, our orders soared by more than five times during the 11.11 sale, compared to a normal day.
“I’m extremely grateful to TikTok Shop for realising my entrepreneurial dreams despite my speech disability caused by the accident I had six years ago,” he said.
Shiffa Curry Powder founder Nor Faridah Sariff said she was thrilled to witness the power of “shoppertainment” in elevating small businesses to new heights.
“Through #JomLokal, TikTok Shop has provided us with invaluable resources to accelerate our business growth online and engage with a wider audience. This recent 11.11 sale was a breakthrough for us.
“It exceeded our expectations, and we are grateful for TikTok Shop’s continuous support in bringing our local Penang flavours to the rest of the country.”
Azri Aris and Nina Nadia Sahim, the parents and partners who started Empat Beranak, said their small family business has always been about crafting fragrances that evoke cherished memories.
“TikTok Shop has helped us share this vision with customers nationwide. Backed by the extensive #JomLokal support, we experienced an incredible three times increase in orders during the 11.11 sale,” they said.
Looking Ahead to 12.12 Sale
With the upcoming 12.12 sale around the corner, TikTok Shop encourages aspiring entrepreneurs, MSMEs, and homegrown brands to sign up as sellers and explore the step-by-step tutorial courses at TikTok Shop Academy.
Frequently Asked Questions
What is #JomLokal?
#JomLokal is an initiative by TikTok Shop to empower micro, small and medium-sized enterprises (MSMEs) to find success in partnership with key government agencies and ministries.
How did #JomLokal sellers perform during the 11.11 Mega Sale?
#JomLokal sellers nationwide achieved over 4.5 times sales during the 11.11 Mega Sale.
What is the next step for MSMEs and homegrown brands?
TikTok Shop encourages aspiring entrepreneurs, MSMEs, and homegrown brands to sign up as sellers and explore the step-by-step tutorial courses at TikTok Shop Academy.
Conclusion
TikTok Shop’s #JomLokal initiative has been a resounding success, with sellers achieving unprecedented sales during the 11.11 Mega Sale. With the upcoming 12.12 sale around the corner, it is the perfect opportunity for MSMEs and homegrown brands to take their businesses to the next level.