NewJeans Leaves Ador, Subsidiary of Hybe, Amid Infighting and Controversy

Background

MEMBERS of NewJeans, one of the most popular K-pop groups, said yesterday that they were leaving their agency Ador, a subsidiary of powerhouse label Hybe.

Agency’s Response

Ador said, however, that the agreement between it and the band members “remains in full effect”.

“Therefore, we respectfully request that the group continue its collaboration with Ador on upcoming activities, as has been the practice to date,“ the firm said in a statement.

Infighting and Controversy

NewJeans has been caught up in infighting between executives of the parent Hybe and Ador’s former chief executive who is the band’s creative director.

The latest controversy in the K-pop scene has gripped South Korea this year, with accusations, audits, and an emotional press conference making headlines.

Press Conference and Future Plans

The five NewJeans members held a late-night press conference to announce their departure from the agency and said they would like to work with Min Hee-jin, Ador’s former chief who left the agency this month.

“Once we leave Ador, we’ll aim to proceed freely with the activities that we really desire,“ said Danielle, one of the band members.

“We really wish to be able to release new music for Bunnies, next year, as soon as possible, whenever,“ she said, referring to their fans. “We really hope that we have the opportunity to meet you guys from all around the world.”

The members said they might not be able to use the band’s name once they terminated the contract with Ador.

Conclusion

NewJeans’ decision to leave Ador marks another significant development in the ongoing controversy surrounding the K-pop group. The band’s members have expressed their desire to continue making music and performing, but it remains to be seen how their departure will affect their future activities and the K-pop scene as a whole.

FAQs

Q: Why is NewJeans leaving Ador?

A: The band members are leaving Ador due to infighting and controversy surrounding the label and its executives.

Q: Will NewJeans be able to use their name after leaving Ador?

A: According to the band members, they might not be able to use the name once they terminate their contract with Ador.

Q: What are NewJeans’ future plans?

A: The band members have expressed their desire to continue making music and performing, and are planning to work with Min Hee-jin, the former chief of Ador, on their future activities.