Meta Lures TikTok Creators with Bonuses and Promises of Monetization
Meta’s Move to Attract TikTok Creators
SAN FRANCISCO: Meta announced bonuses on Tuesday to lure TikTok creators to its platforms, reported Xinhua.
Bonus Structure and Monetization Opportunities
Eligible TikTok creators will be able to earn up to US$5,000 in bonuses over three months for posting Reels on Facebook and Instagram, the company said. These creators will also get access to the Facebook Content Monetisation programme, which allows creators to earn money for their videos, photos, and text posts on Facebook. Additionally, Meta will offer some TikTok creators content deals to help grow their audiences on Instagram and Facebook.
Improvements to Reels
Meta is rolling out changes to Reels to make the short-form video format more appealing to TikTok creators. These changes are aimed at attracting more creators to the platform and increasing engagement among users.
TikTok Ban Update
US President Donald Trump signed an executive order on Monday to delay the TikTok ban deadline by 75 days and told the Department of Justice not to enforce the ban’s penalties. However, the app has not returned to Apple and Google’s app stores, leaving its future uncertain.
Frequently Asked Questions
Q: Who is eligible for the bonuses?
A: Eligible TikTok creators are those who post Reels on Facebook and Instagram.
Q: How much can creators earn in bonuses?
A: Creators can earn up to US$5,000 in bonuses over three months.
Q: What other benefits do TikTok creators get?
A: Creators also get access to the Facebook Content Monetisation programme, which allows them to earn money for their videos, photos, and text posts on Facebook. Additionally, Meta offers some TikTok creators content deals to help grow their audiences on Instagram and Facebook.
Q: Will the changes to Reels make a difference?
A: Yes, the changes to Reels are designed to make the short-form video format more appealing to TikTok creators, increasing the chances of attracting more creators to the platform and increasing engagement among users.