Midea Previews 2025 Smart Home Appliances in Malaysia
Driving Innovation
In a fast-evolving industry, with savvy consumers equally placing greater emphasis on energy efficiency, smart integration, and seamless design, Midea has preemptively advanced its sustainability and innovation efforts to meet the former’s growing demands, particularly with the company’s latest air-conditioners and refrigerators that are certified by the Sustainable Energy Development Authority.
As such, the company’s 34 air-conditioner and 13 refrigerator models have achieved a four-star rating or higher, while Midea has additionally observed a significant increase in the adoption of inverter air-conditioners, with energy-saving models exceeding 40% of the total sales.
Growth and Market Expansion
Midea continues to strengthen its position as one of Malaysia’s fastest-growing home appliance brands. The company’s air-conditioner segment recorded year-on-year growth exceeding 30%, while maintaining a 20% compound annual growth rate of the company over the past five years overall, reflecting sustained market momentum.
Going into 2025, Midea Malaysia has set its target on breaking RM1 billion in annual sales – projecting double-digit growth by banking on its more than 1,000-strong nationwide dealer network to ensure greater accessibility to its innovations for sustained rapid growth.
Next Wave of Smart Living
Midea is setting the stage for the next wave of smart living with its latest range of intelligent, energy-efficient home appliances. From the kitchen to the bedroom, these innovations were designed to provide Malaysian consumers with seamless, modern, and user-friendly experiences that make smart living more accessible.
Centered around the SmartHome app, Midea has integrated big data, AI, cloud platform, and other IoT technologies to create a smart home experience that allows users to live fulfilling lives with their families, while controlling their appliances through their phones.
Conclusion
Midea’s latest range of smart home appliances is designed to provide Malaysian consumers with seamless, modern, and user-friendly experiences that make smart living more accessible. With its commitment to innovation, sustainability, and customer service, Midea is poised to lead the next wave of smart living.
FAQs
- What are the key features of Midea’s latest smart home appliances?
- RFID and Wi-Fi capabilities for remote control through the SmartHome app
- AI-powered capabilities for intelligent home automation
- Modern designs for seamless integration
- What is Midea’s target for 2025?
- Breaking RM1 billion in annual sales
- Double-digit growth through its nationwide dealer network
- What is Midea’s plan for its brand stores?
- Upgrading over 50 stores nationwide to enhance customer experience
- Creating sales terminals with professional technical support and expert consultation