Mydin Aims for RM3bil in Sales Revenue This Year

Achievable Target

PETALING JAYA: Halal wholesaler and retailer chain Mydin Mohamed Holdings Bhd aims to generate RM3.2 billion in sales revenue this year.

Sales Revenue Growth

Executive director Salim Mydin said the target is achievable, given that the sales revenue grew to RM3.03 billion last year compared to RM3 billion in 2023.

Influencing Factors

“The increase in sales revenue is also influenced by several factors, such as programmes organised by the government through the Jualan Rahmah Keluarga Madani and products by local entrepreneurs, including clothing, food, and others.

Improving Customer Convenience

“In addition, we are also improving customers’ convenience via the Mydin Online, Mydin Pay, Mydin Rewards and TikTok applications in line with current trends,” he told Bernama recently.

Competition in the Market

Salim said Mydin has continued to be the main driver of the halal retail industry for almost 68 years despite competition from new supermarkets, which have recently grown in large numbers.

Competition as a Catalyst

“Competition in this market is actually good from an economic perspective, and this allows us to be more active in increasing sales for the country’s best interest,” he said.

Expansion Plans

Salim said Mydin, which currently has 69 branches nationwide involving seven business formats, plans to add three more supermarket branches this year, namely in Kulim, Kedah; Dungun, Terengganu; and Pasir Mas, Kelantan.

Business Formats

Mydin has established 69 branches nationwide, across seven business formats.

Conclusion

In conclusion, Mydin is confident of achieving its target of RM3.2 billion in sales revenue this year, driven by its commitment to improving customer convenience and adapting to current trends. The company’s expansion plans and continued focus on the halal retail industry will also contribute to its growth.

FAQs

Q: What is Mydin’s target sales revenue for this year?
A: RM3.2 billion

Q: What factors influenced Mydin’s sales revenue growth last year?
A: Programmes organised by the government through the Jualan Rahmah Keluarga Madani and products by local entrepreneurs, including clothing, food, and others.

Q: How many branches does Mydin have nationwide?
A: 69 branches

Q: What are Mydin’s business formats?
A: Seven business formats