New Partnership Set to Transform Malaysia’s Affiliate Marketing Landscape
Expanding Revenue Opportunities
REV Media Group has teamed up with Remix, a subsidiary of Involve Asia, to reshape the affiliate marketing landscape in Malaysia. The collaboration brings together REV Media Group’s digital reach and Remix’s expertise in affiliate programme management to help brands boost engagement, revenue, and growth. Affiliate marketing is a US$20 billion (RM88.35 billion) industry worldwide, but remains underutilized in Malaysia. The partnership aims to bridge this gap by offering brands a complete affiliate marketing solution.
As part of the collaboration, REV Media Group has launched REV Affiliate+, a programme designed to help brands expand their reach through media buys and a broad affiliate network. With REV Affiliate+, businesses can leverage performance-based marketing to increase visibility and track measurable growth. Remix will manage affiliate programmes, from activation to commission strategies and retention, while REV Media Group will provide key promotional channels, including:
- Display and video advertising
- Targeted content and social media exposure
- Audience segmentation for affiliate marketing campaigns
Brands will also gain access to publishers under REV Media Group, such as Free Malaysia Today, SAYS, OhBulan!, Viralcham, Berita Harian, and Harian Metro.
Raising Industry Standards
REV Media Group chief operating officer Nicholas Sagau said the partnership will allow brands to tap into affiliate marketing as a performance-driven strategy. "By combining our content platforms and audience targeting capabilities with Remix’s expertise in affiliate networks, we’re equipping brands with the tools to drive impactful, performance-based campaigns," he said.
According to REV Media Group chief digital officer Chris Wee, the initiative will help brands achieve long-term growth in a competitive digital market. As for Remix executive director René Menezes, he said the collaboration will mark a shift in how brands leverage affiliate marketing for sustained business expansion. "With REV Media Group’s unparalleled reach and our expertise in affiliate programme management, we are creating a solution that ensures consistent growth and maximised returns for our clients," he said.
FAQs
Q: What is the purpose of the partnership between REV Media Group and Remix?
A: The partnership aims to reshape the affiliate marketing landscape in Malaysia, offering brands a complete affiliate marketing solution.
Q: What are the benefits of the REV Affiliate+ programme?
A: The programme helps brands leverage performance-based marketing to increase visibility and track measurable growth, while providing access to a broad affiliate network and key promotional channels.
Q: What are the key features of the partnership?
A: The partnership combines REV Media Group’s content platforms and audience targeting capabilities with Remix’s expertise in affiliate programme management, providing brands with the tools to drive impactful, performance-based campaigns.
Q: What are the goals of the partnership?
A: The partnership aims to help brands achieve long-term growth in a competitive digital market, providing a solution that ensures consistent growth and maximised returns.