A Busy Yet Rewarding Experience: MitoQ CEO’s Visit to China
Preparing for a Busy Schedule
Preparing for an exhibition, meeting with local partners, and attending conferences, New Zealander Mahara Inglis’s recent visit to China was a busy yet very rewarding experience. As the CEO of New Zealand cellular health brand MitoQ, Inglis travelled to China to participate for the second time in the China International Import Expo (CIIE), which was held in Shanghai from November 5 to November 10.
CIIE: An Important Event on the Calendar
"My itinerary is broken up by the minute, as you have to calculate the exact time from one location to another in the vast exhibition centre," Xinhua news agency reported Inglis said. "Thankfully I’ve got long legs." MitoQ began its entry into the Chinese market in 2018 and has participated in the CIIE for six times. Inglis called CIIE "an important event on the calendar," as it’s an opportunity to showcase the brand and deepen relationships in the Chinese market and beyond.
Optimism about China’s Silver Economy
He attended a conference on longevity this week to catch up on the latest trends and research in this field. This experience has instilled in him a sense of optimism about the huge potential of China’s silver economy, driven by an aging society. "Aging is a real issue globally. As people get older, they face additional health concerns and more people are becoming aware of that, and they want to look for solutions to look better, stay healthy and live longer," Inglis said.
Cross-Border E-commerce and Online Presence
During the CIIE, the company inked a strategic cooperation agreement with Chinese cross-border e-commerce platform Tmall International, and launched a global debut of its first high-purity EPA compound fish oil product via the platform. "The cross-border e-commerce has really been fantastic for us," Inglis said. "It offers a fast track for us to enter and thrive in China." In addition to traditional e-commerce platforms, the company has developed an "ecosystem" centred on its online presence, which includes using popular short-video and social media apps to promote the concept of cellular health and drive sales.
Growing Business in China
The Chinese market makes up the largest portion of MitoQ’s business. The company has maintained double-digit sales expansion annually in China for six years. "We are committed to continuing to grow and build our team and our partnerships within China as we aim for the future," Inglis said.
Conclusion
Inglis’s visit to China was a testament to the company’s commitment to expanding its business in the Chinese market. With its innovative products and strategic partnerships, MitoQ is well-positioned to capitalize on the growing demand for cellular health solutions in China.
FAQs
Q: What is MitoQ’s business focus?
A: MitoQ is a New Zealand-based cellular health brand that specializes in developing innovative products to promote cellular health and well-being.
Q: What is the China International Import Expo (CIIE)?
A: The CIIE is an annual event held in Shanghai, China, that aims to promote international trade and investment.
Q: What is MitoQ’s strategy for expanding its business in China?
A: MitoQ is focusing on developing an "ecosystem" centred on its online presence, including using popular short-video and social media apps to promote the concept of cellular health and drive sales.