Nintendo’s New Museum in Kyoto
A Journey Through Time
Nintendo, the Japanese video game giant, has opened its first museum in a renovated factory in Kyoto, showcasing its long history from playing cards to "Super Mario." The museum, located in Uji city, offers an interactive experience for visitors of all ages.
From Hanafuda to Video Games
The company began life in 1889 producing Japanese playing cards called "hanafuda" as well as Western-style ones. In 1977, Nintendo launched its first home video-game machines. Many exhibits at the museum are interactive, including an area where two people can play Mario and Donkey Kong games together on a giant console.
Vintage Products and Games
Other zones focus on Nintendo’s vintage products, such as a digital version of an ancient Japanese poetry game and a workshop for fans to create their own hanafuda cards.
Ticket Sales
Tickets, priced at 3,300 yen for adults and less for children, are already sold out for October and November.
A Commitment to Play and Originality
"Visitors can learn about Nintendo’s commitment to manufacturing that places importance on play and originality," said Shigeru Miyamoto, the renowned creator of "Super Mario" and other games, in a video in August.
Extending the Brand
The museum is part of Nintendo’s efforts to broaden its brand exposure, including with a smash-hit animated movie last year featuring the Italian plumber and his colourful crew. The company has also built a "Super Nintendo World" zone at the Universal Studios Japan theme park, featuring a Mario Kart ride with a real-life Bowser’s Castle. A similar area is set to open at the park’s huge Orlando location next year.
A Strategic Move
Kensaku Namera, an analyst at Nomura Securities, said that the museum fits into Nintendo’s strategy as a place where "people can interact" with its gaming franchises. Repurposing an old factory built in 1969, which was once used by Nintendo for producing playing cards and later repairing consoles, is also a canny move, he said.
Conclusion
The Nintendo museum offers an immersive experience for fans of all ages, showcasing the company’s rich history from playing cards to video games. By offering a unique and interactive experience, Nintendo is able to engage with its fans in a new and exciting way.
Frequently Asked Questions
- When did Nintendo first announce plans for the museum?
Nintendo first announced plans for the museum in 2021. - What is the price of tickets for the museum?
Tickets, priced at 3,300 yen for adults and less for children, are already sold out for October and November. - What is the focus of the museum?
The museum showcases the history of Nintendo, from playing cards to video games, and offers interactive exhibits and activities for visitors of all ages.