Penang-level Ihsan MADANI Rahmah Sales Programme (PJIRM) 2024: Empowering the Community
Introduction
The Penang-level Ihsan MADANI Rahmah Sales Programme (PJIRM) 2024, held in conjunction with the Deepavali on October 31st, starts today and ends on November 10th. The programme is a joint initiative by the State Domestic Trade and Cost of Living Ministry (KPDN) in collaboration with the private sector and industry under the new branch of the Ihsan Rahmah MADANI (IRM) initiative.
Objective and Partnerships
The aim of implementing the Deepavali PJIRM is to help ease the people’s financial burden in preparation of the Festival of Lights. S. Jegan, Director of KPDN, emphasized that the programme is designed to assist those in the lower income group (B40) who are often affected by the rising cost of living. As part of this effort, Billion Shopping Centre Sdn Bhd, a strategic partner of KPDN, has offered to sell Deepavali clothing and items at lower and more affordable prices.
Strengthening the Payung Rahmah Initiative
KPDN will continue to strengthen the implementation of the Payung Rahmah initiative this year through the involvement of the private sector and industry, and it will be one of the strategies in driving the government’s agenda to address the cost of living of the people. The initiative aims to expand access to essential goods and other necessities for the people, particularly for those in the B40 group.
Call to Action
KPDN hopes that the effort will help local residents obtain quality festive clothing and supplies at low and affordable prices. Therefore, they called on industry players, especially other major supermarkets, to join together in realising the aspirations of PJIRM. By working together, the programme aims to make a positive impact on the community and improve the lives of those who need it most.
Conclusion
The Penang-level Ihsan MADANI Rahmah Sales Programme (PJIRM) 2024 is a step towards making a positive difference in the lives of the people, especially those in the lower income group. By collaborating with the private sector and industry, the programme aims to provide access to essential goods and services at affordable prices.
Frequently Asked Questions
- When does the Penang-level Ihsan MADANI Rahmah Sales Programme (PJIRM) 2024 start and end?
- The programme starts on October 31st and ends on November 10th.
- What is the objective of the Deepavali PJIRM?
- The objective is to help ease the people’s financial burden in preparation of the Festival of Lights, particularly for those in the lower income group (B40).
- Which organisation is a strategic partner of KPDN in this programme?
- Billion Shopping Centre Sdn Bhd is a strategic partner of KPDN and has offered to sell Deepavali clothing and items at lower and more affordable prices.