Flood Relief Efforts: Etika’s Swift Response
Etika Contributes Over RM250,000 Worth of Goods to Support Flood Relief
PETALING JAYA: Prime Minister Anwar Ibrahim has praised beverage company Etika Sdn Bhd for contributing goods worth more than RM250,000 to complement the government’s flood relief efforts.
A Show of Solidarity
Anwar praised the beverage firm for taking up his call for the private sector to join in the flood relief efforts.
"Etika’s swift action in providing aid reflects its genuine concern and strong spirit of solidarity in supporting the community during these challenging times," Anwar was quoted as saying in a press release by the company.
Corporate Social Responsibility
Etika had contributed 7,000 cartons or nearly 130,000 bottles and cans of dairy-based beverages, bottled water, and energy drinks to Yayasan Food Bank Malaysia, which were then channelled to flood victims as well as frontliners. The company also mobilized volunteers to help Yayasan Food Bank Malaysia distribute the drinks.
CEO’s Statement
Its CEO, Santharuban Thurai Sundaram, said the floods had left a deep impact on many, and it was Etika’s corporate as well as human responsibility to support the flood relief efforts.
"In this moment of adversity, we believe that every small effort counts. More than just contributing products, we believe in being part of the collective effort to help communities rebuild and recover," he said.
Partnership with Yayasan Food Bank Malaysia
Etika has been partnering with Yayasan Food Bank Malaysia since 2019, becoming one of the organization’s largest contributors during the onset of the Covid-19 pandemic and ensuing lockdowns.
Chairman’s Appreciation
Tengku Zatashah Sultan Sharafuddin Idris Shah, the chairman of Yayasan Food Bank Malaysia’s board of trustees, expressed gratitude to Etika and Santharuban for their consistent contributions and efforts.
"Our collaboration continues, and every contribution is deeply appreciated," she said.
Conclusion
Etika’s swift response to the flood crisis is a testament to its commitment to corporate social responsibility and the well-being of the communities it serves. The company’s partnership with Yayasan Food Bank Malaysia has been a long-standing one, and its contributions have made a significant impact in supporting those affected by the floods.
FAQs
Q: What was the value of Etika’s contribution to Yayasan Food Bank Malaysia?
A: Etika’s contribution was worth over RM250,000.
Q: What type of goods did Etika contribute to Yayasan Food Bank Malaysia?
A: Etika contributed 7,000 cartons or nearly 130,000 bottles and cans of dairy-based beverages, bottled water, and energy drinks.
Q: How long has Etika been partnering with Yayasan Food Bank Malaysia?
A: Etika has been partnering with Yayasan Food Bank Malaysia since 2019.