Write an article about Popularity doesn’t last forever: why artistes need a plan B .Organize the content with appropriate headings and subheadings (h1, h2, h3, h4, h5, h6), Retain any existing tags from Actor-entrepreneurs Rosyam Nor (left) and Shiha Zikir believe it’s important for artistes to have something else to fall back on.
KUALA LUMPUR: While the entertainment industry may appear glamorous, the constant influx of new talent creates intense competition, making it challenging for those in the field to stay relevant.
As a result, many have begun formulating backup plans – often by branching out into business.
One example is actor and entrepreneur Rosyam Nor, who believes an acting career offers little long-term security as it relies heavily on available roles and is often limited by age, which can reduce opportunities over time.
“An artiste should have a backup plan. It’s like with vehicles – people tend to prefer newer models. We can see how older artistes are no longer in demand because people want replacements,” he told Bernama recently.
Rosyam, known by the nickname “Hero Malaya”, said that since an artiste’s popularity typically lasts around 10 years, they need to be smart in planning their career if they wish to stay relevant in the industry.
The “Memoir Seorang Guru” actor, who gained fame for his role as Iman in the drama “Keluarga Itu”, advises artistes to plan ahead and explore additional sources of income, including making full use of technology, which can boost financial gains.
“Today’s young artistes are more educated and intellectually equipped than in my time. They’ve embraced the digital-media landscape and know how to use it to generate additional income.
“Being an actor or celebrity can serve as personal branding to boost the business you want to pursue. These days, a business doesn’t need to have a physical presence – it can exist entirely online. For instance, a single TikTok Live session can earn you up to RM10,000,” he said.
‘Unpredictable’ industry
Echoing a similar sentiment, singer and entrepreneur Shiha Zikir believes it’s essential for every artiste to have an alternative source of income, given the unpredictable nature of earnings in the entertainment industry.
“As an artiste, there are times when work is available and times when it isn’t – which is why you need to have a plan. I pursue businesses that interest me. For example, I have a passion for food, which led me to open a restaurant in 2016.
“When people ask, ‘Aren’t you worried the restaurant might fail?’, I say I believe that growth requires courage and taking risks.
“It’s important to explore interests beyond your primary income to help supplement it,” she concluded, adding that owning a business also enables her to share her success with the local community.
and integrate them seamlessly into the new content without adding new tags. Include conclusion section and FAQs section at the end. do not include the title. it must return only article i dont want any extra information or introductory text with article e.g: ” Here is rewritten article:” or “Here is the rewritten content:”