Transitioning to a Sustainable Tourism Model in ASEAN
JOHOR BAHRU: The post-pandemic tourism in ASEAN must focus not only on recovery but also on transitioning to a sustainable, quality-driven business model, said Deputy Prime Minister Datuk Seri Fadillah Yusof.
Driving Change through Decarbonisation and Renewable Energy
Fadillah, who is also the Energy Transition and Water Transformation Minister, emphasized that the region has the potential to lead global efforts by championing decarbonisation in aviation, integrating renewable energy, and advancing innovative tourism approaches such as community-based tourism, ecotourism, and regenerative tourism. These initiatives aim to ensure equitable benefits for local communities while preserving cultural authenticity and protecting the environment.
ASEAN Tourism: A Dynamic Market in Recovery
ASEAN is one of the world’s most dynamic tourism markets, steadily recovering from the challenges of COVID-19. The region’s tourism industry is expected to continue growing, driven by its diverse cultural heritage, rich natural beauty, and vibrant cities.
Innovative Tourism Approaches
Fadillah highlighted the importance of innovative tourism approaches that benefit local communities and the environment. Community-based tourism, ecotourism, and regenerative tourism are essential in preserving cultural heritage and promoting sustainable development.
ASEAN Tourism Forum 2025
The opening ceremony of ASEAN Tourism Forum (ATF) 2025, where Fadillah delivered his keynote address, was attended by Minister of Tourism, Arts and Culture Datuk Seri Tiong King Sing, Johor Menteri Besar Datuk Onn Hafiz Ghazi, Tourism Ministers from ASEAN countries, Timor Leste, and ASEAN dialogue partners.
Conclusion
In conclusion, the post-pandemic tourism in ASEAN must prioritize sustainability, quality, and community engagement. By championing decarbonisation, renewable energy, and innovative tourism approaches, the region can lead global efforts in transforming the tourism industry.
Frequently Asked Questions
Q: What is the current state of the tourism industry in ASEAN?
A: The tourism industry in ASEAN is steadily recovering from the challenges of COVID-19.
Q: What are the key factors driving the growth of the tourism industry in ASEAN?
A: The region’s diverse cultural heritage, rich natural beauty, and vibrant cities are key factors driving the growth of the tourism industry.
Q: What are some innovative tourism approaches being promoted in ASEAN?
A: Community-based tourism, ecotourism, and regenerative tourism are some innovative approaches being promoted in ASEAN to benefit local communities and the environment.