Proton e.MAS 7 Production to be Boosted Amid Strong Demand
Production Capacity to be Increased by 3,000 Units
Proton Holdings Bhd (Proton) is boosting the production of the e.MAS 7 electric vehicle (EV) by an additional 3,000 units to cope with the high demand from customers nationwide. The company had initially targeted to secure 3,000 bookings for the vehicle within six months, but it has surpassed the target in less than a month.
Record Demand Reflects Growing Acceptance of EVs
Demand is rising, reflecting the public’s acceptance of EV cars. “I am confident that in the next three or four years, people will scramble to use EVs and move further away from buying petrol or diesel vehicles,” said Roslan Abdullah, Deputy Chief Executive Officer of Proton.
Target Group Comprises Tech-Savvy Individuals
The target group for the EVs comprises those who are interested in the latest technology. “The price (of the EV) is not much different than that of the Proton X50 or X70. What is important is the country’s move towards zero carbon mobility,” said Roslan.
Proton e.MAS 7: Malaysia’s First EV
The Proton e.MAS 7, launched by Prime Minister Datuk Seri Anwar Ibrahim on December 16 last year, is Malaysia’s first EV in the drive towards sustainability and green technology innovation. The vehicle is available in two variants, Prime (priced starting from RM109,800) and Premium (RM123,800).
Key Features
The Proton e.MAS 7 boasts a 12-in-1 electric propulsion system, a 16-speaker audio system, and ample legroom with 33 storage compartments.
Conclusion
In conclusion, Proton’s decision to boost production of the e.MAS 7 is a testament to the growing demand for electric vehicles in Malaysia. The company’s commitment to sustainability and innovation is expected to have a positive impact on the country’s environmental and economic development.
FAQs
* What is the new production target for the Proton e.MAS 7?
+ The production capacity will be increased by 3,000 units to meet the high demand.
* What is the target group for the Proton e.MAS 7?
+ The target group comprises tech-savvy individuals who are interested in the latest technology.
* What is the price range of the Proton e.MAS 7?
+ The Prime variant is priced from RM109,800, while the Premium variant is priced at RM123,800.
* What are the key features of the Proton e.MAS 7?
+ The vehicle boasts a 12-in-1 electric propulsion system, a 16-speaker audio system, and ample legroom with 33 storage compartments.