Amazon’s Most Successful Film Debut Ever on Prime Video
A Record-Breaking Weekend for “Red One”
“Red One” has achieved an historic feat, winning over viewers as soon as it was released on Amazon Prime Video. On its opening weekend, this action movie scored Amazon MGM Studios’ most-watched movie debut ever on the streaming platform.
A Strong Online Performance
According to data provided by Amazon’s streaming platform, Prime Video, “Red One” attracted over 50 million viewers in the first four days following its online launch on December 12.
A Contrasting Theatrical Performance
This record contrasts with the poor performance of the Dwayne Johnson-led action film in theaters. Released in North American theaters on November 15, the feature grossed $34 million on its opening weekend. Internationally, the film was no more successful, grossing less than $100 million. To date, “Red One” has grossed $175 million, while costing $250 million to make.
A Prestigious Cast, Mixed Reviews
“Red One” boasts a prestigious cast. Yet despite the presence of Dwayne Johnson, Chris Evans, Lucy Liu, JK Simmons, and Kiernan Shipka, the film only scored 30% on Rotten Tomatoes, the critics’ reference. That said, the audience rating was 90% positive.
The Film’s Plot and Success
Dwayne Johnson reunites with Jake Kasdan, director of the new version of “Jumanji,” to star as the head of security at the North Pole. He is forced to team up with an infamous bounty hunter to find the kidnapped Santa Claus and save the magic of Christmas.
Amazon’s Marketing Strategy
At Amazon, this online success is explained by the active promotion of the movie. According to Jennifer Salke, Director of Amazon MGM Studios, Amazon’s marketing strategy was particularly effective. The platform was able to create genuine excitement around the movie, by multiplying trailers and teasers on social networks, generating strong anticipation among the platform’s users.
A New Holiday Classic
“Given the audience response to ‘Red One’ both in theaters and on Prime Video, the film will clearly be a perennial holiday favorite for years to come,” said Amazon MGM Studios head Jennifer Salke. “Every film is different, and we are so grateful for the partnership with our filmmakers in collectively finding the right strategy to get this film in front of the widest possible audience. With ‘Red One,’ there was no doubt that strategy needed to include a theatrical release and associated marketing campaign, which drove audiences to theaters and generated awareness for the film with viewers who would ultimately tune in on Prime Video.”
Conclusion
In conclusion, “Red One” has achieved a significant milestone as Amazon’s most successful film debut ever on Prime Video. Its online success is a testament to Amazon’s effective marketing strategy and the film’s appeal to a wide audience.
FAQs
Q: What is the record-breaking number of viewers for “Red One” on Prime Video?
A: Over 50 million viewers in the first four days following its online launch on December 12.
Q: How much did “Red One” gross on its opening weekend in North American theaters?
A: $34 million.
Q: What is the film’s rating on Rotten Tomatoes?
A: 30% (critics) and 90% (audience).