The Sweet Success of Hello Marshmallow: A Halal Confectionery Brand
The Problem of Halal Marshmallows
Are you a fan of marshmallows? Muslims who enjoy these sweet, soft, and puffy treats may attest to the fact that it isn’t easy to find marshmallows that meet halal standards. This is what inspired Nur Ikhmal Danial Zakaria to create and market his own brand of this popular confectionery.
The Birth of Hello Marshmallow
Nur Ikhmal, a 26-year-old with a bachelor’s degree in economics, decided to produce marshmallows after being inspired by its manufacturing process abroad. He had always wanted to be an entrepreneur and looked for ideas to launch a product with low capital. Initially, he tried selling popcorn but changed his mind after realising that Muslim consumers struggle to find halal marshmallow products, especially those made by Muslims themselves.
The Recipe for Success
Hello Marshmallow was launched in April, and Nur Ikhmal dedicated several months to research and development, sourcing recipes from TikTok and YouTube. He then refined and modified them to suit customer tastes and to ensure compliance. The brand uses three ingredients: sugar, glucose syrup, and gelatine, which are all certified halal and follow strict standards for high-quality and safety.
Overcoming Challenges
One of the biggest challenges Hello Marshmallow faced was the country’s hot weather, which makes marshmallows prone to melting. Nur Ikhmal had to tweak the recipe to improve its stability. He also had to deal with the challenge of producing a product that is soft, gooey, and delicious, with the right texture and taste.
The Flavours
Hello Marshmallow currently offers six flavours: strawberry, chocolate, blueberry, mixed-nut butterscotch, green tea, and cookies and cream. These flavours are achieved by adding fillings and flavourings to the mixture, which is then poured into moulds before being left at room temperature or refrigerated for three to four hours to set.
The Response
Many customers have expressed their gratitude to Nur Ikhmal for offering a halal alternative, praising the taste and texture, which are comparable to that of existing products in the market. The brand has gained popularity on TikTok, where customers can purchase the products on TikTok Shop.
Conclusion
Hello Marshmallow is a unique brand that has filled a gap in the market by offering halal marshmallows made by a Muslim entrepreneur. With its soft, gooey, and delicious treats, Hello Marshmallow is a must-try for those who love marshmallows. Follow Hello Marshmallow on TikTok, where the products can be purchased on TikTok Shop.
FAQs
Q: What are the ingredients used in Hello Marshmallow?
A: Hello Marshmallow uses three ingredients: sugar, glucose syrup, and gelatine.
Q: How do you make marshmallows?
A: Marshmallows are made by mixing sugar, water, and glucose syrup, and heating the mixture to a specific temperature before combining it with gelatine that has been soaked in water. The mixture is then whipped to achieve a fluffy texture using a stand mixer.
Q: How many flavours does Hello Marshmallow offer?
A: Hello Marshmallow currently offers six flavours: strawberry, chocolate, blueberry, mixed-nut butterscotch, green tea, and cookies and cream.
Q: Where can I buy Hello Marshmallow?
A: Hello Marshmallow products can be purchased on TikTok Shop.