TikTok Shop Empowers 500 TEKUN Nasional Entrepreneurs in E-commerce Space
Collaboration Yields Significant Business Gains
TikTok Shop has wrapped up its 2024 collaboration with The National Entrepreneur Group Economic Fund (TEKUN), equipping 500 traditional sellers from across Malaysia with the skills and tools needed to thrive in the digital commerce space.
Workshops and Activation Campaigns
The collaboration between TikTok Shop and TEKUN extended to four different locales across Malaysia, namely Kuala Penyu (Sabah), Penang, Kuala Langat, and Hulu Langat (Selangor). In these locations, TikTok Shop organized two-day workshops, activation campaigns, livestream competitions, social media promotions, and matchmaking sessions for affiliate creators to provide sellers with experience and exposure.
Business Gains
On average, the collaboration helped sellers to experience significant business gains, including a 245% growth in livestream selling sessions with a 332% increase in streaming duration compared to before the start of the programme. The sellers also showed a 227 times increase in short video uploads after going through workshops, a 184 times boost in sales for local product sellers within four months, and 221,000 items sold with a 174% rise in demand across four campaigns.
Partnership Success
The partnership’s success was evident in increased impressions, viewers, and sales. Throughout 2024, the strategic partnership received 84 million impressions and over 20 million viewers for its social media posts, while its four on-ground carnivals saw over 40,000 visitors. These were gained through a combination of livestream showcases, offline activities, and 30 local creator promotions.
Notable Seller Success Stories
As a result of this partnership, notable seller success stories include Shiffa Curry Powder, which managed to secure the Jaguh Lokal TikTok Shop award; Cekupala Empire, which experienced a 933% sales increase; Lala Mislovy, which enjoyed a 147% live session growth, and Frisha Classic Desserts, which achieved a 300% increase in video views.
Conclusion
This partnership showcases the upsides of collaboration in driving economic growth and equipping sellers for success in the digital age. As TikTok Shop and TEKUN continue their joint efforts for 2025, entrepreneurs can look forward to further support and initiatives aimed at empowering local businesses in the e-commerce space.
Frequently Asked Questions
Q: What was the scope of the TikTok Shop-TEKUN collaboration?
A: The collaboration extended to four different locales across Malaysia, including Kuala Penyu (Sabah), Penang, Kuala Langat, and Hulu Langat (Selangor).
Q: What were the outcomes of the collaboration?
A: The collaboration helped sellers experience significant business gains, including a 245% growth in livestream selling sessions, a 332% increase in streaming duration, and a 227 times increase in short video uploads.
Q: What were some notable seller success stories?
A: Notable seller success stories include Shiffa Curry Powder, Cekupala Empire, Lala Mislovy, and Frisha Classic Desserts, which experienced significant increases in sales, live sessions, and video views.