TikTok Shop SME Digitalisation Conference Boosts Malaysia’s Digital Economy
Malaysia Strengthens Commitment to Digital Economy through Strategic Initiatives and Partnerships
KUALA LUMPUR: The TikTok Shop SME Digitalisation Conference, co-organised by Selangor Smart City & Digital Economy Convention (SDEC) 2024 and TikTok Shop, aims to create a robust ecosystem to support small and medium enterprises (SMEs) growth.
Conference Highlights
The conference, officiated by Selangor Menteri Besar Datuk Seri Amirudin Shari, reaffirmed Selangor’s commitment to advancing its digital economy through strategic initiatives and partnerships. The event brought together Selangor state exco for youth, sport & entrepreneurship Najwan Halimi, TikTok Shop senior director of global commerce strategy Steven Li, and PayMate Asia Pacific general manager Amirreza Sawal.
Success Stories of Prominent SMEs
The conference highlighted the success stories of prominent SMEs that have leveraged TikTok Shop to accelerate their business growth. Featured speakers included local influencers such as Neelofa, Caryn Law, and Gary Ng, who have successfully used TikTok Shop to expand their businesses.
Insights and Interactive Sessions
Through panel discussions, product launches, and interactive sessions, participants were provided with insights into effective digital marketing strategies, brand building, and engagement with consumers in a fast-evolving marketplace.
Digital Empowerment of Small Businesses
TikTok Shop Malaysia’s director of strategic partnerships Nur Azre Abdul Aziz emphasized the collaboration’s dedication to empower small businesses by upskilling them with innovative growth strategies to leverage the rise of shoppertainment and content-driven commerce on TikTok Shop. "We are thankful for the opportunity and look forward to continuing our work with SIDEC to digitally enable local businesses, having already trained over 1,300 Selangor sellers in the first half of this year," she said.
Strategic Initiatives and Partnerships
Strategic initiatives such as Selangor 1000 Digital and the Selangor Accelerator Programme (SAP) continue to drive innovation and foster entrepreneurship in the region. The event also marked the launch of the PayMate Business Payments App, designed to optimise working capital for SMEs by offering up to 55 days of interest-free credit on business-to-business payments.
Collaboration with BizApp and PLATS Initiative
During the event, Menteri Besar Selangor (Incorporated) announced its collaboration with BizApp, a Selangor-based tech company specialising in Order Management Systems, to onboard 50,000 MSMEs by 2025 through its Platform Selangor (PLATS) initiative.
Conclusion
The TikTok Shop SME Digitalisation Conference underscores the importance of digital economy and its potential to empower small businesses. As the digital landscape continues to evolve, it is crucial for businesses to adapt and leverage innovative growth strategies to stay ahead of the game.
Frequently Asked Questions
Q: What is the aim of the TikTok Shop SME Digitalisation Conference?
A: The conference aims to create a robust ecosystem to support small and medium enterprises (SMEs) growth.
Q: Who co-organised the conference?
A: The conference was co-organised by Selangor Smart City & Digital Economy Convention (SDEC) 2024 and TikTok Shop.
Q: What was launched during the event?
A: The PayMate Business Payments App was launched, offering up to 55 days of interest-free credit on business-to-business payments.