Promoting Northern States in Conjunction with Visit Malaysia Year 2026
Efforts to Boost Tourism in Penang and Beyond
Tourism Malaysia is actively promoting northern states, particularly Penang, in conjunction with the Visit Malaysia Year 2026 (VMY2026) campaign. The organization is collaborating with travel agencies to offer attractive packages focusing on unique destinations in Penang, Kedah, and Perlis.
"We are highlighting products such as the Heritage Tour in Penang, while for Kedah and Perlis, we are showcasing eco-tourism products that can attract visitors to explore all northern states," said Tourism Malaysia Northern Region director Abdul Hadi Che Man. "We will also participate in the Malaysian Association of Tour and Travel Agents (MATTA) Fair, which will be held in Penang for the northern region. We will bring in travel agencies from Kedah, including Langkawi, Perlis, and Penang to promote tour packages, alongside hotel operators from across Malaysia."
Marketing Efforts and Collaborations
Abdul Hadi added that travel agencies in the north would be introduced to counterparts in other states to market tourism packages. This initiative aims to promote the northern region as a tourist destination and increase visitor arrivals.
Chinese New Year Celebration at Penang International Airport
Today’s event is part of Tourism Malaysia’s efforts in line with the VMY2026 campaign, conducted in collaboration with Malaysia Airports Holdings Berhad (MAHB). Tourists arriving on 22 international flights were greeted with lion dance performances and given mandarin oranges as a symbolic gesture of the Chinese New Year celebration. The event aimed to create a memorable experience for tourists visiting Malaysia.
Tourist Arrivals and Revenue
According to Abdul Hadi, Malaysia recorded 38 million visitor arrivals last year, generating RM102.2 billion in tourism revenue. The country is expected to attract 36 million international tourists in 2026, with the VMY2026 campaign playing a significant role in achieving this target.
Conclusion
The Visit Malaysia Year 2026 campaign is an excellent opportunity for the northern states to showcase their unique attractions and products. With efforts such as the one mentioned above, Tourism Malaysia is confident that the campaign will be a success, boosting tourism in the region and generating significant revenue for the country.
Frequently Asked Questions
Q: What is the Visit Malaysia Year 2026 campaign?
A: The Visit Malaysia Year 2026 is a tourism campaign launched by Tourism Malaysia to promote Malaysia as a tourist destination and increase visitor arrivals.
Q: What are the main objectives of the campaign?
A: The main objectives of the campaign are to increase tourist arrivals, generate revenue, and promote Malaysia as a unique and attractive tourist destination.
Q: How does the campaign plan to achieve its objectives?
A: The campaign plans to achieve its objectives through various marketing efforts, collaborations with travel agencies and hotel operators, and the promotion of unique destinations and products in the northern states.