Uplifting Small Businesses in Sarawak: The Story of Adib Othman
From Journalist to Entrepreneur
KUCHING: Driven to uplift small businesses in Sarawak, Mohd Adib Othman traded his decade-long career as a broadcast journalist for entrepreneurship, creating a platform that enables small traders to operate without the weight of high overhead costs.
The Consignment Business Model
Leveraging a consignment business model, Adib, 44, has launched “Takeaway 2 by Laila’s Kitchen”, which provides vendors with a rent-free physical and online business space in exchange for a monthly commission.
Quality and Safety Assurance
To maintain the quality and safety of products on the platform, Adib’s team rigorously screens the vendors, who offer a wide range of items including frozen food, dried goods, beverages, and desserts.
A Journey of Entrepreneurship
Among Sarawak’s media practitioners, Adib is a well-known figure, having served as TV3’s state representative for a decade. Beginning his journalism career in 2009, he honed valuable skills and gained extensive experience, which now serve as an asset in his entrepreneurial journey.
From Journalism to Entrepreneurship
"It wasn’t easy for me to leave the media world, but because of my deep passion for business, I mustered the courage to resign in 2021," he explained.
The Inspiration to Start a Business
According to Adib, he was introduced to the world of entrepreneurship while helping his brother, an electrical contractor, manage their family business.
The Success of Takeaway 2
He began operations of Takeaway 2 in March, choosing Satok – about 2km from Kuching – as its location thanks to its prominence as one of the city’s key shopping hubs and its accessibility for vendors.
Measuring Success
At the same time, Adib said the success of his business is not solely measured by profits but also by the achievements of the vendors who partner with him.
Conclusion
With solid support and the right platform, I hope Takeaway 2 can have a positive impact on the local economy and boost the competitiveness of small traders in Sarawak.
FAQs
- What is Takeaway 2 by Laila’s Kitchen?
Takeaway 2 by Laila’s Kitchen is a consignment business that provides vendors with a rent-free physical and online business space in exchange for a monthly commission. - What types of products are available on the platform?
The platform offers a wide range of items, including frozen food, dried goods, beverages, and desserts. - How does the business model work?
The business model is based on a consignment model, where vendors provide products and Takeaway 2 takes a commission on sales. - How does Adib ensure the quality and safety of products on the platform?
Adib’s team rigorously screens the vendors and ensures that the products meet customer preferences.
Get in Touch with Takeaway 2 by Laila’s Kitchen
Jalan Rubber,
93400 Kuching, Sarawak
Learn more about Takeaway 2 by Laila’s Kitchen on Grab and Facebook.